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Why Walt Disney is poised to dominate the Box Office in 2019 like never before


disneyfilms

Photo courtesy of comicbook.com

Multi-billion dollar entertainment company Walt Disney has indeed been a juggernaut in the various sectors where it has stretched its presence into over the years be it film, cartoons, merchandise or even amusement parks. According to The Numbers, the films department alone brought in just over $3 billlion worldwide in 2018 hence contributing 5% of the estimated annual revenue of $59.4 billion. Not bad, right?; considering how established the other sectors are in terms of revenue streams.

Based on the impressive line up of 2019 Disney films that are yet to be released, the company is set to storm Hollywood like never before. Here are some reasons why it might as well end up doing exactly that.

1. ESTABLISHED CINEMATIC FRANCHISES.

In the more than 10 years that it has been existent, The Marvel Cinematic Universe has indeed amassed a colossal following of both comic book fanatics as well as movie fans across the globe. It is a following that has reinvested in the franchise time and time again thus making it the highest grossing film franchise of all time with a worldwide gross of $15,482,764,918.

With the release of much anticipated films like Captain Marvel, Spiderman; Far from Home and more importantly Avengers; Endgame, which is predicted by many to outdo last year’s Avengers; Infinity War at the Box Office, it’s a no-brainer that Marvel Entertainment, a subsidiary of Disney, will make the latter company a lot more money this year than in previous ones.

It doesn’t end there though. This year will also see the release of Star Wars: Episode IX, the the third installment of the Star Wars sequel trilogy; yet another established movie franchise under the Disney umbrella which dates way back to the late 70’s. If the success of the previous films in the latter trilogy is anything to go by, there is no reason for this upcoming film to end up being the sole dud in the mix.

2. LIVE ACTION/COMPUTER ANIMATED ADAPTATIONS OF RENOWN STORIES.

Besides a couple of it’s forthcoming films i.e Frozen 2 and Toy story 4 which are plain animated sequels, this year will see live action adaptations of renown stories as well i.e Dumbo, Aladdin and Artemis Fowl. The Lion King , due in July, doesn’t fall in the above category nonetheless, it does find its way into the conversation; a computer animated remake of Disney’s traditionally animated 1994 film of the same name.

Since the teaser trailer dropped, there have been concerns among select audience members as to how the film will tackle the storytelling in a way that is not entirely similar to the original. That said, this issue might not matter in the long run since it has already generated a lot of excitement and anticipation which is often a set-up for huge Box Office returns.

3. READY AUDIENCE.

As has been mentioned previously on this platform, it is close to impossible for Disney films to run loses during it’s entire cinematic run because it has always had a ready market for them regardless of the quality. Whether it’s young children who will want their parents to take them out to watch these films in cinemas or even the elderly who grew up on certain animated films which fortunately for them are being remade, don’t expect to find many empty seats in the cinema theatres once the mentioned films are released.

-Thomas Kitinya.

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Categories: Uncategorized

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